Pharmaceutical Industry
Character Design
For an internal campaign at a major pharmaceutical company, I partnered with Agência Magdala to design friendly, approachable characters that would help accredited doctors communicate about cannabidiol-based products in an engaging and playful way.
Moodboard created on MidJourney
The creative process began with the use of MidJourney to generate concept illustrations, which streamlined client approvals and shaped the direction of the final characters. After aligning on key traits and visual style, I developed detailed sketches, refined the facial features, and transitioned to vector illustration—adding light, shade, and volume for greater impact and personality.
By transforming medical professionals into memorable, approachable characters, the campaign succeeded in making complex information more accessible and fostering stronger engagement among internal audiences.
This project was developed in partnership with Agência Magdala.