Alex Manente
Campaign Branding
In 2022, I was responsible for rebranding the visual identity of Brazilian federal deputy Alex Manente. My role involved redesigning the campaign’s brand manual and developing a comprehensive suite of assets for both digital and print platforms.
The objective was to modernize and align the visual language to reflect Alex’s progressive and approachable stance while ensuring clarity and consistency across all campaign touchpoints.
Scope of work included a full brand identity update covering logo refinements, a refreshed color palette, typography, tone of voice, and detailed usage guidelines. I designed daily social media content including
animated posts and email marketing, as well as print materials such as outdoor banners, flyers, vehicle stickers, and large-format signage.
I also supported the adaptation of visuals for live events and street campaigns, facilitating cohesive brand presence throughout the election cycle.
The campaign successfully reached millions of voters and was noted for its strong, visually cohesive presence, culminating in Alex Manente becoming the most-voted federal deputy in Brazil’s 2022 elections.