ConnectFin
Brand Identity & Website
ConnectFin is a new player in the Brazilian real estate financing and property advisory market, founded by highly experienced professionals. I led the end-to-end creative direction, developing a distinctive brand identity designed to evoke trust, optimism, and opportunity. A core brand value is its commitment to a humanized and uncomplicated customer experience—an insight that guided the creation of a friendly, approachable, and welcoming visual identity.
The custom logo integrates the initials C and F into a unique symbol resembling a key, directly communicating the brand’s mission of unlocking new possibilities for homeownership. Supporting this, the visual system deploys rounded shapes, subtle textures, and a vibrant palette centered around yellow and purple, chosen to embody creativity, modernity, and emotional connection. Every detail—from typography to iconography—was meticulously crafted to ensure immediate brand recognition and consistency across all touchpoints.
Scope of work included the development of the brand concept, full visual identity system, digital and print applications, and a complete website design aligned with the brand’s tone and purpose. A highlight of this
project was the innovative incorporation of AI tools: all visual assets were generated leveraging MidJourney, Sora, and Adobe Firefly, accelerating ideation and enabling unique, high-impact imagery that elevated the brand narrative.
Cleriston, ConnectFin’s founder, praised the collaboration, saying:
“Bruno did a fantastic job creating ConnectFin’s visual identity. I gave him the company name and full creative freedom — and he truly delivered. A few days later, he presented two branding options, both of which were so good it was hard to choose. I ended up falling in love with the one we launched. His ability to dive deep into the project and bring out the essence of the brand was impressive. I highly recommend Bruno — he’s talented, detail-oriented, and brings real care to everything he does.”
The result is a visually striking and cohesive brand that stands out in the real estate market, empowering ConnectFin to connect human-first with customers and partners alike.