Coração de Rua (Street Heart)
Voluntary Project
Coração de Rua (Street Heart) is a voluntary initiative dedicated to supporting people experiencing homelessness. The project’s mission is to interview individuals living on the streets, understand their real needs, mobilize resources, and deliver targeted assistance.
I led the creation of the project’s visual identity, designing all branding elements and identification materials to foster connection, credibility, and empathy. By developing a visual language that is both welcoming and recognizable, Coração de Rua (Street Heart) is able to strengthen community engagement and facilitate donation campaigns.
Through this work, I was able to combine design expertise with social purpose, using creative strategy to amplify the visibility and impact of Coração de Rua (Street Heart)—an initiative that transforms lives on a local scale.